Katy Daher – Sales & Social Media Brain

I grew up in Atlanta, GA and graduated from the University of Georgia with a degree in Fashion Merchandising. During college, I was offered an internship at a high end children’s boutique in Alpharetta, GA. Initially thinking I wanted to be in the women’s market, I reluctantly took the offer. Luckily this was one of the best decisions I made, as I found out how much I enjoy the children’s side of the fashion world, which unknowingly would eventually prepare me for In Play Showroom.

I became the manager of the children’s store after graduating, but soon decided that Los Angeles was the place I wanted to be. I sent my resume out to the showrooms in New York that I had worked with, and asked them to forward to their contacts in Los Angeles.

I didn’t find a job right away and decided to take a risk and move anyway (against my parent’s wishes of course!). After landing in sunny California, I was hired at Bloomingdales where I worked for a few months. As fate would have it, my resume had fallen into Sandra’s hands and I can still remember the day she called and asked if I could meet. We were both very excited about working together and though I appreciated the opportunity, I was ecstatic to be saved from a major department store sales floor. I started at In Play in September of 2007 and have enjoyed working with our clients and have been very busy building the marketing & social media aspects of In Play. We like to be on the forefront and I love to be able to learn and contribute along the way!

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