Interested in opening an account with us? 

Click below to find your application form and return to info@inplayshowroom. From there we'll get the ball rolling and pair you with the designated rep for your territory.

Who is in Play?

In Play Showroom proudly wholesales contemporary brands specializing in the children’s category. Originally founded in 1989, In Play has worked with some of the most well-known brands and retailers in the fashion industry and continue to do so. Each of our brands are designed and run by people with vision, innovation and the drive to be different, offering the next generation an opportunity to be unique and mindful from the start. 

With a team of experienced sales agents, we provide the highest level of customer service to the finest independent boutiques and department stores in the market and educate our shops on our products and stories so they in turn can pass this on to their local community. We are avid supporters of the small business movement.

Our passion and experience allow us to discover and work with some of the best designers, buyers and manufacturers nationally & globally. We strive to find ways with both our brands and shops to protect the planet, so what you buy is either locally made, low waste manufacturing, and most importantly quality product that is loved enough to pass on to the next generation. We are not fast fashion.

For your convenience, we have showroom locations in Los Angeles, New York, Dallas and Atlanta, and work closely with our designers and buyers to ensure the best possible product, education and selling at the retail level. To purchase our brands find and support a local shop near you or email us to find one. If you are a retailer interested in our brands, we look forward to working with you and getting to know you better; please complete the application below.